This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.

For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.

The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.

Tom and Sebastian explore how loyalty, personalisation and AI are reshaping the relationship between retailers and their customers.

There's more on our website: https://hyperfinity.ai/loyalty

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