Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching.
In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore.
We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career?
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0:00 Intro 1:13 Ranking What Makes Content Go Viral 5:03 Going Viral Without Selling Out 7:24 High Production vs Posting Every Day 9:38 Citizen’s Viral Content Team 11:43 Quality Thresholds and Intentionality 13:32 Finding What Makes You Unique 17:23 How Many Ideas Actually Get Made? 20:27 Writing Songs With Visuals in Mind 24:10 Breaking Down Citizen’s Biggest Videos 29:01 The Plane Video Breakdown 33:00 The Vertigo Video Breakdown 39:41 DistroKid 41:19 Turning Views Into Streams 42:16 The Million-Like Checklist 48:47 The Psychology of Attention 51:21 What’s On the Mil-Liker Checklist? 58:14 The Business of Viral Music Content 1:03:08 Do Viral Views Create Real Fans? 1:08:37 Rapid Fire Rampage ft. Citizen the Artist
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