Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label.
We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game.
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