270. Your Q4 Marketing Plan: What Your Marketing Needs to Do Between Now and Christmas

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January.

And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up.

There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before the year ends.

And yes, your marketing absolutely should help you make the most of the buying opportunities happening right now.

But I think there’s a second job your marketing needs to do between now and Christmas, and this is the one a lot of business owners overlook.

It also needs to help you build a stronger customer journey going into 2027. Because I KNOW you don’t want another year where you’re STILL relying on constant content creation to keep your marketing moving.

So that’s exactly what I want to unpack in today’s episode of the How I Do Content Podcast. How to build a Q4 marketing plan that makes the most of buying behaviour now AND uses the next three months to build something stronger underneath it.

Let’s get into it. 

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TOPICS COVERED IN THIS EPISODE

Q4 marketing plan, Q4 marketing strategy, Q4 marketing for small business, Christmas marketing, end of year marketing ideas, holiday marketing for service businesses, Black Friday marketing for service providers, customer journey for online business, how to improve your customer journey, marketing funnel for coaches, lead magnet ideas for service businesses, email nurture sequence, how to get more leads online, sales messaging for coaches, how to turn Instagram followers into clients, marketing without posting every day, messaging strategy for service businesses, marketing plan for 2027

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