One of the most underrated strategies when growing your online business has nothing to do with visibility, marketing, content or the AI tools you use.
It’s actually being genuinely, undeniably good at what you do.
And when I think about someone who truly lives and embodies this – it’s today’s guest on the How I Do Content Podcast.
She’s someone very special to me and who I can hand on my Ned-loving heart say is really fucking good at what she does.
And that’s Ellie Swift.
Ellie is the mastermind expert and business coach for 6 and 7-figure coaches, mentors and consultants. As an ex-corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™.
She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business.
Ellie has also been my coach for over 7 years and was the very first guest on the How I Do Content Podcast, all the way back in 2021.
So I thought it was time to get her back to talk about running a business in 2026 and what it actually takes to build a coaching business that lasts. Ellie is such a testament to that because she’s built a 7-figure business by keeping her eyes on her mission, even when the shiny things were calling.
I know you're going to love this one – so let's get into it
CONNECT WITH ELLIE SWIFT
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TOPICS COVERED IN THIS EPISODE
mastermind business model, how to build a coaching business, how to run a mastermind program, 7 figure coaching business, scaling a coaching business, high ticket group program strategy, how to build a sustainable coaching business, AI in online business, using AI strategically in your business, content strategy 2026, original thought content marketing, how to stay in your lane in business, mission driven business, client retention in coaching, long term coach client relationship, mastermind program for coaches, how to grow a coaching business without burning out, business coaching for women, online business strategy 2026, how to stand out as a coach
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Video Link: https://youtu.be/WY8-lVlLhWE
