There's a sentence I hear from women more than almost any other: "I'm bad with money." Today's guest spent six years proving that sentence isn't a fact — it's a belief, and beliefs can change. Nir Eyal, author of Beyond Belief, breaks down the science of why we get stuck telling ourselves the same money story, and exactly how to write a new one. In his new book, Beyond Belief, he digs into why the words that follow "I am" are so dangerous, and why getting comfortable with discomfort is the real skill behind almost every financial win. We get into identity, self-trust, why you can't see your own limiting beliefs (but can spot everyone else's), and the research that proves belief can override biology. This one will change how you talk to yourself about money.
Nir’s Links:
Free Belief Change Guide: www.nirandfar.com/beyond-belief-live
30-Day Belief Transformation Journal: nirandfar.com/beyond-belief
Website: http://nirandfar.com
LinkedIn - https://www.linkedin.com/in/nireyal/
Learn the exact strategies to save money, pay off debt, improve your money mindset, and increase your net worth. Get your personalized plan: https://herfirst100k.com/ffpod.
00:00 Intro
03:00 Facts vs. beliefs vs. faith
05:00 Identity and the danger of "I am" statements
06:00 Belief can override biology
09:00 Self-trust and building your own track record
12:00 The evolutionary reason your brain resists change
16:00 The mindset shift behind getting comfortable with discomfort
22:00 Byron Katie's four questions for examining a belief
26:00 Building a "portfolio of perspectives"
30:00 Naming systemic barriers without using them as an excuse
33:00 Choosing the belief that serves you
35:00 Locus of control — why believing you have agency changes outcomes
42:00 Challenging your thinking without tipping into toxic positivity
44:00 Why manifesting backfires (and what works instead)
49:00 Mental contrasting
52:00 Why chaos and struggle mean you're alive
54:00 Tori's own story of choosing to feel pain instead of avoiding it
55:00 The rat study — how belief in possible rescue changes persistence
1:00:00 Persistence over intelligence — the real predictor of success
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