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In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.
Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.
Our guest is Debbie Qaqish, one of the original pioneers of Revenue Marketing and Marketing Operations, and the founder of her new venture, The Growth Factor.
Debbie has spent years helping organizations turn marketing into a measurable driver of business growth, and now she's tackling the human side of that shift, focusing on resilience, leadership, and how marketers can perform at a high level without burning out.
Key Topics Include:
- The evolution of Revenue Marketing and where most companies get stuck today
- What comes next after accountability and measurement defined the last era
- How AI is rebuilding the role of marketing ops and the expectations placed on teams
- Why does the pressure on marketers feel different now than even a few years ago
- What resilience actually looks like in practice for marketing ops and RevOps roles
- How "caveman brain" shows up in high-stress work environments and affects decision-making
- Simple resets operators can use when stuck in fight-or-flight mode
- What effective leadership looks like when pace and pressure are this high
- How operators can move from surviving to performing at a high level
If you've been feeling the weight of constant pressure, changing expectations, and the demand to do more with less, this episode will give you a different lens on what's happening and what to do about it.
If you're ready to think about performance, leadership, and resilience in a way that actually fits the reality of modern marketing ops, tune in!
For leaders looking for a reset, here is the 10-Minute Leadership Reset™ Ops Cast (https://www.growthfactor.us/opscast)
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