Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works?
In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.
Chelsea and Michael discussed:
What Chelsea expected when stepping into RevOps and what she actually found
Why most RevOps frameworks assume more maturity than most teams have
What a "beta" version of RevOps actually looks like in practice
How to change behavior across sales, marketing, and leadership (not just process)
The role of empathy and storytelling in building organizational trust around data
Whether marketing has contributed to its own credibility problem inside the business
If you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.
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