Building a Career in Market Access: Kimberly Konopa
Market access has evolved into one of the most strategic functions in MedTech—and the most successful companies are bringing it into the commercialization process earlier than ever before.
In this episode of The Med-Tech Talent Lab, Mitch Robbins sits down with market access executive Kimberly Konopa to discuss how the function has changed over the past three decades, why reimbursement strategy should begin long before product launch, and what separates high-performing market access leaders from the rest.
Kimberly also shares her personal leadership journey from pharmaceutical sales to executive leadership, the lessons she learned managing large teams, and practical advice for professionals looking to build a successful career in market access.
In this episode, you'll learn:
Why market access should be involved early in product development
The reimbursement and commercialization challenges MedTech companies are facing today
How executive teams should think about coding, coverage, payment, and evidence generation
What differentiates VP-level leaders from director-level professionals
Leadership lessons Kimberly learned throughout her 30-year career
The skills companies look for when hiring top market access talent
Advice for professionals interested in transitioning into market access
Why mentorship, continuous learning, and curiosity accelerate career growth
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