In this episode of The Med-Tech Talent Lab, Mitch Robbins sits down with Spencer Bailey, Vice President of Market Access and Reimbursement at SetPoint Medical, to discuss one of the most critical yet often overlooked aspects of MedTech commercialization: market access.
Spencer has built his career at the intersection of healthcare finance, reimbursement, and MedTech innovation. After beginning on the provider side of healthcare and later advising organizations as a healthcare consultant, he transitioned into the medical device industry, where he has helped companies develop reimbursement strategies that support successful commercialization. Today, he leads Market Access and Reimbursement at SetPoint Medical and recently helped secure CMS Transitional Pass-Through Payment for the company's breakthrough technology. SetPoint Medical is pioneering a new approach to treating rheumatoid arthritis with an FDA-approved implantable neuromodulation system that stimulates the vagus nerve to activate the body's natural anti-inflammatory pathways. The therapy represents the first approved neuroimmune modulation treatment for adults with rheumatoid arthritis who have not responded adequately to certain advanced drug therapies.
During the conversation, Spencer explains why reimbursement should be viewed as a core business competency instead of an afterthought. He shares how companies can improve their chances of commercial success by bringing market access into the conversation early, often before clinical trials begin. Drawing on his experience across provider organizations, consulting, and MedTech, he offers practical insights on reimbursement strategy, hiring exceptional market access talent, building high-performing teams, and translating complex reimbursement challenges into business strategy.
Whether you're a MedTech executive, founder, investor, commercial leader, or reimbursement professional, this episode offers actionable insights on bringing innovative therapies to patients while building a commercialization strategy that lasts.
In this episode, you'll learn:
• Why market access should be part of product development from day one
• When MedTech companies should hire their first market access leader
• The biggest misconceptions about reimbursement and commercialization
• What separates exceptional market access professionals from the rest
• How to build reimbursement teams that create strategic value
• Lessons from commercializing a first-of-its-kind medical technology
• Where AI will, and will not, change the future of market access
Spencer Bailey on LinkedIn:
https://www.linkedin.com/in/spencer-bailey-11ab1410/
SetPoint Medical on the web:
setpointmedical.com
