If you’ve ever spent Black Friday week driving around town at nine at night looking for priority boxes, this episode is for you. The sellers who have a calm, profitable holiday season make a handful of decisions in October, long before the rush starts.
In this episode, I’m walking you through your Black Friday plan for your Etsy shop month by month. We start with October, your setup month, when you opt into Etsy’s sale, pick the product line you’re pushing, order your supplies, check your shipping prices, and watch your keywords for demand.
Then we move into November, when you get ahead of the rush so you’re not scrambling once orders start coming in. We cover the week before Black Friday, when you lock in your processing times, cutoff dates, and saved replies. And we finish with the part that gets skipped every year, planning your recovery now, so you end the year proud of what you sold and rested enough to enjoy it.
What You’ll Learn:
Why the opt-in deadline for Etsy’s Black Friday sale matters if you want a chance at being featured
Why October is the wrong time to launch something new, and what to focus on instead
How to avoid the last-minute packaging scramble the week of Black Friday
The shipping price threshold that can reduce your visibility in Etsy search, and how to cover rising costs without crossing it
Why general gift keywords can work against you during the holidays
What to pre-schedule in November so you’re not posting during the busiest week of the year
How I set capacity limits so I never ship late (and why late shipping hurts your visibility)
The two things to set up the week before Black Friday that save you hours in December
How to plan your recovery time before November fills up your calendar
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