I am going to admit something that sounds a little terrible…I love looking at a struggling Etsy shop. Not because I’m happy that they’re not succeeding, but because a slow shop is a puzzle, and finding the one thing holding it back is my favorite part of this whole job.
Before I was an Etsy seller and coach, I was a physical therapist, and I still think like one every time I look at a shop. The biggest thing PT taught me is that the spot where you feel the pain is usually not where the problem started. A knee that hurts is often a hip or an ankle issue showing up further down the line. Treat the knee and the patient is back in a few weeks, because nothing actually changed. Your shop works the same way. "I'm not getting sales" is not a diagnosis. It is a symptom.
In this episode I walk you through exactly how I trace a slow shop back to the real cause: what I look at before I ever open a single listing, the questions I ask once I get into the data, and how I tell a traffic problem apart from a click problem apart from a conversion problem. By the end you will know how to stop changing random things and start asking the one question that actually leads somewhere: why?
What you'll learn:
Why "my shop isn't selling" is a symptom, not a diagnosis, and what to look at instead
The physical therapy lesson that changed how I evaluate every single shop
The very first thing I do when I open a shop (and why it is not what you would expect)
The exact questions I ask when someone tells me their traffic dropped
The four questions to keep asking until you get underneath the symptom
Podden och tillhörande omslagsbild på den här sidan tillhör
Sarah Waggoner. Innehållet i podden är skapat av Sarah Waggoner och inte av,
eller tillsammans med, Poddtoppen.
