I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue.
WHAT YOU'LL LEARN IN THIS EPISODE
WHAT YOU'LL LEARN IN THIS EPISODE
03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month
07:45 What a customer journey actually is and how to map yours from total stranger to paying client
13:10 The three types of content every Instagram account needs and why most people are only creating one of them
19:38 How to use DM automation to turn your most popular content into an always-on lead generation system
25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees
29:52 The Instagram profile audit: the five things your profile must do before any content will convert
36:07 Your homework: map your own customer journey from first touch to paid offer in five steps
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