What do you do when the business is successful, but you're ready for something new? In this episode, Kimberly sits down with Lauren McGoodwin — founder and CEO of Career Contessa, author of Power Moves, and content marketer at Atlassian — to talk about her decision to return to corporate after a decade of entrepreneurship without shutting her business down. Lauren gets refreshingly honest about what it actually takes to juggle a full-time job, a media brand, and three kids under five (spoiler: it's money and a village, not a morning routine). She also breaks down how public speaking took Career Contessa from a blog to a nationally recognized brand — starting with free intern workshops, landing a book deal, and eventually speaking at TEDWomen — and why companies wouldn't pay for her tactical workshops but happily paid for her keynotes.
In This Episode:
The evolution of audience-building from the blog and RSS era to today's personal-brand-first landscape — and what Lauren would do differently if she started over
The three phases of Lauren's speaking career: free workshops, the book that changed everything, and paid keynotes at companies like Google and Amazon
Why tactical career workshops are a hard sell to corporate buyers — and what shift finally got her paid
Workshop speakers vs. keynote speakers: how Lauren worked with a coach to stretch beyond her "give them three exact steps" comfort zone
The sting of turning down speaking opportunities during pregnancy, and why Lauren keeps her basket full of more than just work
Where to find Lauren: connect with her on LinkedIn, where she shares career advice from her own corporate diaries and the Career Contessa podcast
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