FREE TRAINING:How to book high-visibility,high-conversion speaking engagements as a coach or consultant -- Register at www.kimberlybonline.com/webinar
How do you become the person people think of when a particular need comes up? In part three of this seven-part series, Kimberly Brown explains how to connect your expertise to a buyer, focus on a problem they need to solve, and build a point of view people remember. She also shares why you only need to be one or two steps ahead of your ideal client to help them.
In this episode, you'll learn:
How to connect your expertise to a specific buyer.
How to describe the problem your work helps solve.
How to build a body of work that gives your talks, website, and content a clear through line.
How to find out what people already associate with your name.
Coaching reflection questions
Who do you want to reach, and what problem do they need help solving?
What idea or approach do you want people to remember when they hear your name?
Register for Kimberly's free live training:
Learn three strategies for booking high-visibility, high-conversion speaking engagements as a coach or consultant. The training is Wednesday, November 11, 2026, at 12 p.m. ET. Register here: kimberlybonline.com/webinar
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