Working to reduce our toxic environment by going back to traditional ingredients
Anna Asi is the founder of Jadu beauty, a New York based brand focused around natural, chemical free hair & scalp care.
She combines generational formulations from the Middle East with a modern, simplified approach to hair wellness. She believes that scalp care is the foundation of leng-term hair growth.
We discuss the hidden impact of our everyday hair products and the cumulative effect of a build up of chemicals in all the products in our homes.
Anna wanted to create products that were safe to use, even if you are sensitive to different ingredients. She is now working on expanding the range to include new products.
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