More than 320,000 businesses are started each year in the UK, but only 40% of them survive five years. Whether linked to funding, finance, pricing, invoicing, marketing, premises, suppliers or a long list of other things, many people make classic mistakes when starting their own business.

Some mistakes are relatively small and easily corrected. Even if they’re bigger and more damaging, it may be possible to take remedial action and get a new business back into a better position. However, in some cases, new businesses never really get off the ground and fail in their first year because of a classic start-up mistake.

In this episode we speak to business adviser, coach, and mentor, Jenny Bracelin, who herself has started five businesses. She talks about six classic start-up mistakes and explains how you can avoid them.

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