Having worked for more than a decade in communications and marketing, in 2014 Steph Douglas started her business, Don’t Buy Her Flowers. She was inspired by receiving eight beautiful bouquets after having her first baby, which were sent with the best of intentions, but made her realise that flowers were not the best gift to receive when what you actually need is TLC and reassurance.
Having grown significantly, Gloucestershire-based Don’t Buy Her Flowers still creates thoughtful gift boxes for any occasion, from “new mums and birthdays to get well and bereavement”. Customers can choose their own bespoke gifts, selecting products they know the recipient will love, which are then gift wrapped and sent with their message handwritten.
In this fascinating episode, Steph looks back to the challenges she overcame when launching her business, while providing her top start-up tips who want to follow in her footsteps.
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