Lifelong friends, graphic designer Gary Cadogan and agency creative leader Stuart Davis started their London-based sustainable children's footwear brand Dubs in August 2022, after the pandemic had forced the UK into lockdown.

At the time, Stuart was struck by just how fast his young daughter’s feet were growing, and frustrated that the new shoes he bought didn’t last more than a few months. Worse still, most of them didn’t fit properly to begin with.

Two million pairs of children’s shoes end up in landfill every week in the UK. This figure alarmed Gary and Stuart. So, they set out to design and launch a range of children’s shoes that were stylish, comfortable and immortal.

In this fascinating episode, Stuart retraces his start-up journey with Gary, remembering the highs and lows, as well as the key lessons they have learned.

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