Most people won't change their diet, so let's change meat 💚 Bruce Friedrich of the Good Food Institute

Hunger, climate change, antibiotic resistance, and pandemics are all caused by animal agriculture. Wouldn't it be nice if everyone got the memo and went vegan? Yes, but Bruce Friedrich - a vegan of 39 years - knows it's not going to happen. So he's on a mission to make better meat instead... without animals. Tune in to my conversation with Bruce Friedrich, founder of the Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food - and Our Future on the Plantwise Podcast. 

Donate to the Good Food Institute and help transform the future of food: https://gfi.org/donate/ 

Learn more about the book: http://meatbook.org Subscribe to Bruce's Substack: https://meatmatters.substack.com/

Order Bruce Friedrich's book Meat from bookshop.org to support your local bookstore and the Plantwise Podcast at the same time (at no extra cost to you): https://bookshop.org/p/books/meat-how-the-next-agricultural-revolution-will-transform-humanity-s-favorite-food-and-our-future-bruce-friedrich/128b983789c3bab8?ean=9781637747933

Love beans and books? Need a community of healthy plant-friendly people who want to experiment with healthy evidence-based habits? Join the Plantwise Community. http://brigittegemme.com/plantwise-book-club/