No food waste is Yume’s Founder & CEO, Katy Barfield’s life mission

In this episode, Katy shares her vision of ending food waste systematically. She is already on the way there…

• Yume was founded in 2016 and is fast becoming a critical food rescue organisation

Eye opening when farmers from overseas couldn’t get the high quality of food Australia wastes/throws away We can’t unsee and unhear the cries of the international farmers. Food rescue organisations (collectively) only save 2% of the total food wasted. There’s a long way to go! Katy wants to see food waste completely eradicated Proactive visibility was key to good response and effective food rescue - from suppliers, operators, and buyers Gaining access to and trust of the food industry continues to be a challenge FMCG is not prioritising wasted food as it si not seen as a favourable product by the industry Two-sided market places is a complex place Yume’s operational progression is dependant on an iterative process of collaborative development from both a process and technology perspective Yume focuses on the buyers’ journey Buyers journey unveiled a number of insights about the difficulty of interacting (technologically) with Yume. The openness to this feedback allowed Yume to improve Katy is not the ‘special sauce’ of Yume, it is the community Katy believes in ‘doing a lot of listening’, being ‘ready to be wrong’, and ‘don’t give up’ Yume came to the market early and had the growing pains before they had a ‘seat at the table’ Vision: once you plug into the Yume, no food will ever go to waste

Nature & Wellness of a Startup CEO

• We are all part of nature - we can build cities and buildings but we are never bigger than nature

We need to plug into ourselves before the world Where the focus is the energy follows! Katy has to make important decisions and take ownership of their success or failure Katy advises everyone to reflect on how they being valued and if you don’t feel valued, move on.

Best way to get in touch with Yume’s website: www.Yumefood.com.au