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Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold.


Check out my VSL here for reference:⁠https://tools.laurahiggins.com/7


  • The real reason warm leads stall before they buy right now, and it's not a leads problem
  • Why being compared to two or three other people is costing you the sale
  • The six-rung ladder I use to build a video that pre-sells for me while I sleep
  • What changes the moment someone stops asking "what do you do" and starts asking "when can we start"


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