Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.
What You'll Learn:
The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after
Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting
The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)
Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue
The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching
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