She set a $5,300 Kickstarter goal — and hit it in two hours!!
Christina is a former teacher, homeschool mom of four, and Print School student who just launched the Kindergarten Pocket Primer — a beautifully made, hardbound early reader inspired by vintage primers from the 1600s. She ran a two-week Kickstarter and raised over $22,000 (quadruple her goal) by doing the behind-the-scenes work right: months of Instagram Stories content, 142 beta readers, a 50-person launch team, and a cover reveal she held back until exactly the right moment. In this episode she breaks down what she did, why it worked, and what it looked like when God showed up on launch day.
👉🏻 Want clarity on your own print product idea? Take the free 5-Day Print Your Thing Challenge — watch on demand at your own pace and walk away knowing exactly what you want to make first. Take the challenge here: https://www.dreamprinting.co/challenge
About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.
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