308 | How Edna Launched Senene Paper co + Built Her self-care Weekly Planner!

Edna was a trial lawyer running on empty — until a medical leave forced her to actually learn what self-care means. What she discovered became the Serene Weekly Planner, and she built it postpartum during nap times.

Today I am sitting down with Edna, founder of Serene Paper Co. and Print School alumni. In this episode of the Dream Printing Podcast, Edna shares how six years of high-pressure trial work, a mental health crisis, and a trip to Japan's stationery aisles all collided into her first product — the Serene Weekly Planner, a self-care focused undated planner built around honoring your energy and planning with intention.

You'll hear the real story behind what self-care actually looks like beyond bubble baths, how Edna built a capacity assessment into the planner to help women evaluate what they can realistically take on, and why she designed the daily check-in around energy and stress ratings before the to-do list ever starts. If you're the woman who thinks she doesn't have time for this kind of thing, Edna would say that's exactly who this planner is for.

Use code THANKYOU15 for a discount at https://serenepaperco.com

Plus grab the free Soft Reset weekly planning template to try it before you buy. https://serenepaperco.myflodesk.com/softreset

Edna, founder of Serene Paper Co., walks through building her self-care weekly planner — available in three colorways at serenepaperco.com.

ABOUT ME: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment. ────────────────────────────────────────── YOUR NEXT STEPS: ✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge 📚 Apply for a spot in Print School: https://www.dreamprinting.co 🖨️ Get Your Paper Fix: https://www.horacioprinting.com 💌 Need Help? Email: help@dreamprinting.co 📲 Pop into my DMs! https://www.instagram.com/_print_school