306 | 5 Mistakes New Planner Makers Make (And How to Fix Them)

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Today I am teaching you the five most common mistakes new planner makers make. In this episode of the Dream Printing Podcast, Polly walks through each mistake she sees again and again from new creators entering the luxury paper product space — including ones she made herself when starting Horatio Printing in 2014.

You'll learn why skipping your audience definition kills the product before it launches, why print on demand is a trap for anyone trying to build a profitable brand, how to price your product using the right cost of goods formula, what separates intentional design from cheap design, and why August is already too late to launch a 2027 dated planner. Whether you're just starting out or you've already hit one of these walls, this episode gives you the clarity to course-correct before it costs you.

About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

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