Quinn O’Brien / Carnegie Learning

We’re talking education this week with Quinn O’Brien, CMO at Carnegie Learning, which is the leading brand for education tools and methods. Quinn brings his experience working on mega brands like IBM, Volkswagen, and Lenovo to the space where Carnegie is dedicated to helping teachers create more “Aha!" moments” for students. Quinn has a lot of marketing wisdom, give him a listen.

00:18 - Quinn Intro

02:14 - Journey to current position

05:26 - Lenovo and IBM

10:47 - How did those experiences leave a stamp on you

15:27 - Unpacking Carnegie's offerings

23:09 - Carnegie Mission

25:46 - Biggest challenges

27:27 - What role do the parents play

29:14 - How do you advertise most effectively

30:30 - Brand Articulation

33:22 - The future of learning

35:54 - Tone of Voice

41:18 - Being an objective voice in education

https://www.carnegielearning.com/