On this week’s episode, we take another look at excellence in B2B marketing with our guest Emma Powers, Executive Director of Enterprise Marketing at Comcast Business. Emma has had a ringside seat for some massive changes in technology over the years, including the BlackBerry and IBM's Watson. And, during our conversation, she talks about how to bring a human touch to B2B marketing. Give it a listen.
00:18 - Emma Intro
01:29 - Emma's background
04:10 - Beginnings of AI
06:51 - AI as a creative revolution
08:11 - AI at Comcast Business
10:17 - What drew you to Comcast
11:22 - How do you approach B2B marketing
14:59 - What have you learned as technology changes so fast
17:47 - How is Comcast showing up in the world
20:37 - What do the customers rely on Comcast for
22:32 - The human touch
23:25 - Advice to other B2B marketers
25:57 - Where can you find more about Comcast Business
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