Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.
 

00:18 - Jackie Intro

01:21 - How Jackie got to Bojangles

04:20 - What is Bojangles

09:22 - Bojangles "Southern” branding

14:03 - Tailgating

16:32 - Telling the Bojangles brand story

19:05 - Tone of Voice

19:52 - Hard Sweet Tea

22:35 - Testing/Research

24:03 - Championing Women Executives

26:35 - Where to find Bojangles

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