In this episode of Startup Success, we sit down with Jaclyn Johnson, founder of Create & Cultivate and co-founder of the angel investing platform Cherub, for a conversation about scaling a business, navigating an exit, and the future of early-stage investing. 

Jaclyn shares how she built Create & Cultivate into a multi-million-dollar, bootstrapped company, why she made the difficult decision to sell, and what prompted her to buy back the company a few years later. She offers an honest look at the tradeoffs of private equity and the factors that can make or break a deal.

Between the exit and the buyback, her work as an angel investor and mentor to early-stage founders led her to co-found Cherub, a platform that connects founders with angel investors they'd never reach otherwise.We discuss:

  • The realities of selling to private equity — and what founders often overlook
  • What founders need in place before they start raising capital
  • How the fundraising landscape for early-stage founders is changing

If you're building your first company, preparing to raise capital, or thinking about an exit, this episode offers hard-earned lessons from a founder who has been on both sides of the table.

----Stay connected with our host, Kate Adams, here on LinkedIn

🔗 Learn more about Create and Cultivate at https://www.createcultivate.com/

Learn more about Cherub at https://www.investwithcherub.com/



This episode is produced by:

Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media


Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts

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