How to Build a Category Leader When No One Sees the Problem

Kameale Terry set out to fix EV chargers everyone insisted weren't broken. Today, she’s CEO and Co-founder of the startup ChargerHelp, the undisputed category leader in reliability-as-a-service for EV chargers. She joins Kate to share what it takes to scale, her path to a successful Series A, how AI has been instrumental in the company's growth, and her infectious enthusiasm for building!

Full show notes and transcript: https://burklandassociates.com/podcasts/how-to-build-a-category-leader-when-no-one-sees-the-problem/

=== CHAPTERS ===
01:40 — The EV Charger Reliability Issue That Sparked the Idea
02:42 — Why She Took the Leap
03:50 — Evolving the Solution to a Complex Problem
05:55 — Creating a Whole New Market Category
08:24 — Trusting Your Gut Despite Naysayers
09:30 — Feel Your Customer’s Pain & Build for It
10:10 — Lean Into Your Story to Convey Your Value
10:59 — How She Improved Her Pitching Skills
13:00 — What to Look for in a Co-Founder
14:49 — Their Fundraising Journey
16:00 — Positioning ChargerHelp as the Market Leader
17:35 — Scaling ClimateTech Through Policy Swings
21:45 — Using AI to Stay Ahead of the Competition
25:00 — Advice for Founders: Build, Build, Build
26:30 — It's Okay That It's Hard
27:20 — Where to Find ChargerHelp


Stay connected with our host, Kate Adams https://www.linkedin.com/in/kateadams22/

🔗 Learn more about ChargerHelp at https://www.chargerhelp.com/

This episode is produced by:

Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media

Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts