🔁 Encore episode — bringing back one of our most relevant conversations, because we keep hearing the same struggle from clients heading into budget season.
Most nonprofits think they need to soften the story to keep donors close — don't share the crisis, don't reach out too often. Erin Straza, CEO and Chief Donor Engagement Strategist, says that's exactly backwards, and it's quietly costing orgs their donor relationships.
In this episode, Tosha and Erin discuss:— Why a "safe," generic mission statement is invisible to donors— The two biggest fundraising myths killing donor trust— Why hiding your org's struggles makes donors more hesitant, not less— How to get your whole team aligned on your mission message
🔗 Connect with Erin:
https://erinstraza.com/
LinkedIn: https://www.linkedin.com/in/erinstraza/
📺 Watch next:
Episode 154: Why Donors Don't Give Again: https://youtu.be/uEYFL-mPXLk
Episode 110: Engaging Donors Through Impact: https://www.youtube.com/watch?v=vJKxlKAAQoM
📚 New on our website: AI Isn’t Replacing Your Nonprofit CFO. It’s Redefining the Job. — https://thecharitycfo.com/ai-nonprofit-cfo-role-change/
🌐 www.thecharitycfo.com
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💼 LinkedIn: linkedin.com/company/the-charity-cfo-llc
🎵 TikTok: @thecharitycfoNeed help with your nonprofit's accounting?
Book a free consultation: https://thecharitycfo.com/contact/#NonprofitFundraising
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