Your Donors Can Tell: The Right and Wrong Ways to Use AI in Fundraising
Your donors can tell when an email was written by AI. Cherian Koshy, VP at Kindsight and author of Neurogiving, returns to the show to talk about the right and wrong ways nonprofits are using AI in fundraising. Cherian shares data from his two year study of more than a thousand donors, why "human in the loop" has become a meaningless policy line, and what nonprofit leaders should actually do Monday morning if their team is already using AI without any rules in place. A practical, honest look at donor trust, nonprofit technology, and where the line should be.
Cherian also shares his new Fundraising Judgment Benchmark study.
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