Sounds Profitable
Avsnitt

The New Rules of Podcast Advertising, Automating the Average, & More

Sounds Profitable
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This week in the business of podcasting:

  • Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the show itself.
  • Audacy's Leah Reis-Dennis argues the old podcast advertising playbook is outdated, citing 22% lower cost per acquisition on mid-sized shows, the hybrid audio and video audience, and the trust behind host-read ads.
  • Signal Hill Insights' Audio on the Move study finds AM/FM radio holds 46% of Canadian in-car listening and that 68% of Canadians dislike fully AI-generated podcasts.
  • WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026, with growth slowing to 8.4% in 2027.

To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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