Sounds Profitable
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Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Sounds Profitable
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Today in the business of podcasting:

  • A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and only 4% like them.
  • The Podcast Study 2026 identifies "Prime Prospects," the 18% of podcast consumers who value the host and show growing consumption, as a major opportunity to grow podcast superfans, who make up 17% of the audience.
  • Apple's iOS 27 update has Safari blocking a first handful of ad tech companies, including The Trade Desk, LiveRamp, ID5, and Permutive, a quiet blocklist that was the talk of Advertising Week New York.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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