This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by party and ideology
Whether politicians belong on podcasts, and how weekly consumers and never-consumers differ
How likely midterm voters say a podcast appearance would affect their vote
What happened to political talk as a genre heading into the election
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