This week, we speak to Eric Fulmer, VP Operations at Shotflow, a company that delivers Studio Production Management solutions to retail and apparel brands.

We thought it would be fun to talk to Eric to compare and contrast metadata in Shotflow's world of retail brands with metadata in the media and entertainment world.

Key parallels we discussed included the importance of capturing metadata as early as possible in the production process and how metadata plays an important part in delivering quality and optimizing speed to market.

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