278: How to Build an Audience of Superfans that Actually Buy

If you've ever grown your email list and thought... why isn't anyone buying? I sat down with Sophie Griffiths, ads strategist and creator of the Superfans approach, for one of those conversations that makes you rethink everything you're doing to grow your business online.

Sophie works with coaches and service providers who want to scale using ads and group programs, and she has a very specific (and very refreshing) take on what it actually means to build an audience that converts.

In this episode, we cover:

• What a superfan actually is
• Why most of us are accidentally building an audience of lurkers instead of buyers
• Three things Sophie does to consistently turn cold leads into people who put her on their vision board

Timestamps
Intro 0:00
Interview 1:31
Wrapping up 44:42

ABOUT GUEST:
Sophie Griffiths is a scaling strategist and Meta™ Ads expert. She's known for helping impatiently ambitious women scale their businesses by growing an audience of superfans, creating stackable recurring revenue, and building the team and systems that mean they stop being the bottleneck to their own growth. Her background spans the corporate world, including managing a team of 350+ at British Airways, and eight years working with small businesses, and it's that combination that shapes her approach: empowering clients to take bold action while feeling genuinely safe and supported in how they do it.

CONNECT WITH GUEST:
Insta www.instagram.com/sophiegriffithsco
Website www.sophiegriffiths.co

Watch on YouTube: https://youtu.be/ddJKlzAWHH4
Read on the Blog: https://whitedeer.com.au/ep278/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio