274: Raw maternity leave update. Cash flow problems, paying team & time off

I'm sitting in my trackies with a bump that's getting pretty big, and I wanted to give you the unpolished version of how I’m preparing for maternity leave.

Because every mat leave I've taken has looked completely different, and this one's got more moving parts than the last two combined. A team on retainer. A course. A coaching program. A design studio. And a funnel I switched from live to evergreen a month ago that, if I'm honest with you, hasn't made a sale yet.

I'm walking you through what's actually happening behind the scenes. How I'm paying my team while I take two months off. Why I've pre-recorded content through to October. What I'm handing over to my team. And the bit nobody really talks about, which is what happens when the passive income you built your whole business around... isn't being very passive right now.

If you want to look at the exact funnel I’ve built, watch my Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

What’s covered:

• Why two months off doesn't mean what people think it means when you're already not working full days
• The difference between a live webinar and an evergreen funnel, and why one converts so much better than the other
• What it actually costs to keep a small content team retained while sales slow down
• How I'm training my team to run client calls without me
• My honest advice if you're a business owner heading into your own leave for the first time

Timestamps:
Intro 0:00
Content plan and ads 3:28
Budgeting and team 11:59
Hand over 18:00
Saying no (and yes) 20:35
Baby plans 22:20
Advice 25:40
Wrapping up 28:45

Watch on YouTube: https://youtu.be/5IPUBL16aX8
Read on the Blog: https://whitedeer.com.au/ep274/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio