275: The Hidden Cost of an Inconsistent Brand

For anyone who's been putting off their branding because they've told themselves they need more money first, I get why you'd think that. But it's genuinely one of the more expensive beliefs you can hold in business.

This podcast kicks off a three part series on building a brand on a budget, and today I'm tackling the myth head on. Because a strong brand isn't actually about how much you spend, it's about knowing what to prioritise and what can wait a while.

I'm walking through the four things your brand genuinely needs (spoiler, your logo is only one of them), the two things you can happily skip for now, and the hidden cost of not sorting your branding out at all.

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Free trial of CANVA PRO! https://partner.canva.com/prodeer

What’s covered:

• The belief that a professional brand requires a professional price tag isn't true
• Four things every brand needs: a logo, a colour palette, your fonts, and an overall visual style
• What you can skip for now
• Why an inconsistent brand doesn't save you money
• Design being the thing standing between someone scrolling past you OR stopping to actually read what you have to say

Timestamps:
Intro 0:00
Preview of topics 1:19
Things to consider 2:00
Things to create 4:15
Things that can wait 7:50
Canva breakdown 12:45
PSA 14:00

Watch on YouTube: https://youtu.be/1EPi38Iluns
Read on the Blog: https://whitedeer.com.au/ep275/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio