Nir Eyal, behavioral design expert, keynote speaker, former Stanford lecturer, and New York Times bestselling author of Beyond Belief, Indistractable, and Hooked, joins me on this episode.
Nir writes, consults, and teaches at the intersection of psychology, technology, and human potential. His work has helped millions of people build better habits, improve their focus, and gain greater agency over their lives and work.
In this episode, Nir explains why our beliefs influence far more than the way we think. They shape what we notice, what we attempt, how we respond to challenges, and how long we persist when things become difficult.
🎙️ What We Discuss:
✅ What beliefs are, where they come from, and why many of them operate outside our conscious awareness
✅ Why beliefs are tools rather than absolute truths, and how to determine whether a belief is helping or limiting us
✅ The role belief plays in motivation, behavior change, perseverance, and achieving meaningful goals
✅ How our beliefs shape perception, influence the opportunities we notice, and affect how we respond to failure and adversity
✅ How to identify, question, and move beyond beliefs that no longer serve us
✅ And much more!
Get connected with Nir:
Website: https://www.nirandfar.com/
LinkedIn: https://www.linkedin.com/in/nireyal/
Instagram: https://www.instagram.com/nireyal/
Purchase a copy of Beyond Belief:
https://www.amazon.com/Beyond-Belief-Science-Backed-Limiting-Breakthrough/dp/0593852036
Subscribe to Nir's newsletter:
https://www.nirandfar.com/subscribe/
Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324
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Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call.
Enjoy, thanks for listening, and please share with a friend!
