What does it really take to scale a sales team inside a billion-dollar company without losing culture, performance, and leadership quality along the way?
In this episode, Peppa Wise and Euan Blair break down the real playbook behind scaling one of the fastest-growing teams in the UK. From the chaos of the 0 to 10 million stage to building sustainable systems at scale, this conversation dives deep into leadership, hiring, productive capacity, mentorship, sales culture, and the lessons most founders only learn after painful mistakes. Peppa shares her journey from one of the early hires at Multiverse to leading a 120+ person go-to-market organization, while Euan opens up about building a mission-driven company during one of the biggest shifts in the future of work and AI.
The episode also explores: - Why most companies fail when scaling teams - The leadership traits that matter most in hypergrowth - Why top performers don’t always become great leaders - The hidden cost of hiring the wrong people - How elite sales organizations maintain standards while scaling fast - The role AI will play in reshaping workforce productivity - Why culture and mentorship become even more important at scale If you're a founder, sales leader, startup operator, or anyone building inside a fast-growing company, this episode is packed with lessons you rarely hear shared this openly. With thanks to our sponsors, Aurasell.
Timestamps:
0:00 — Trailer
1:03 — Introduction & Guest Overview
2:18 — Peppa's Role at Multiverse
3:02 — How Peppa Ended Up at Multiverse
9:18 — Early Interactions & What That Dynamic Was Like
11:58 — The Transition From SaaS to Services
13:11 — Were You All In From Day One
15:27 — When Did You Start Seeing Proof in the Numbers
17:37 — Were You Ever Intimidated Bringing In Great Talent
19:34 — How the Relationship Between Peppa & Euan Evolved
23:02 — Bringing Donn Into the Business
26:55 — What Donn Brings to Peppa Personally
29:42 — Was Don's Impact Felt Instantly or Gradually
32:50 — How a Visionary Founder Stays Grounded
35:40 — What Excites You Most About the Next Few Years
39:02 — What Could Stop Multiverse From Being Successful
40:38 — Fine-Tuning Direction or Focused on Execution
41:58 — Why Multiverse Is the Right Place to Join Right Now
47:32 — Closing & Final Thoughts
