In this episode, Peppa Wise, SVP of Go-To-Market at Multiverse, breaks down the real differences between scaling from 0 to 10 million, 10 to 100 million, and beyond. From early-stage hustle and chaos to building scalable systems, leadership teams, and world-class sales processes, this conversation is packed with lessons most operators only learn the hard way.
Peppa shares the painful mistakes that shaped her leadership journey, including the year Multiverse fell behind on productive capacity, why hiring the wrong people can quietly destroy growth, and why great leaders must learn to balance accountability with empathy.
The conversation also explores AI, workforce transformation, leadership psychology, sales rigor, emotional resilience, and why Multiverse believes the future of work depends on helping companies actually adopt AI — not just buy new tools.
If you're building a startup, leading a sales team, scaling a company, or trying to become a better leader, this episode is full of hard-earned insights you can apply immediately.
With thanks to our sponsors Aurasell.
Timestamps:
0:00 — Trailer
1:18 — Introduction & Guest Overview
2:59 — What Separates the 0-10, 10-100 & 100M+ Stages
4:48 — Early Learnings & What to Overcome in the 0-10 Journey
7:00 — What Leadership Looks Like at 0-10
8:58 — Reflecting on Your 0-10 Self & Mistakes Made
10:24 — How Mentorship Fuelled Evolution Through Each Stage
13:01 — Is It Okay to Specialize in One Stage
15:38 — What Is Your Long-Term Ambition
17:12 — Have You Changed as a Person Through This Journey
19:46 — How to Coach Leaders Being Inauthentic
21:16 — Were There Any Real Career Low Points
24:26 — What Does Maniacal Productive Capacity Mean
25:57 — What Signals Show Someone Is Ready to Promote
28:38 — Where People Go Wrong With Productive Capacity
33:10 — How to Manage Emotion Under Pressure
37:54 — What Separates First From Second Line Leaders
40:13 — Do You Hire People Similar to Yourself
42:32 — What Changes Has Donn Driven in Year One
45:45 — What Excites You Most About This Next Phase
48:13 — Why Multiverse Is Still the Destination
49:46 — Common Misconceptions About Multiverse
51:17 — Closing & Final Thoughts
