What does it take to go from a Manager to a CEO—and become the kind of leader who helps others surpass you? In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Christina Brady, CEO and Co-Founder of Luster, to explore her journey from account executive to revenue leader, founder, and CEO.
Christina shares how her passion for communication, leadership, and sales enablement shaped her career, why she believes leaders should be the “soil” that helps their people grow, and how AI can make sales teams better without replacing the human element. The conversation explores predictive enablement, emotional intelligence, sales performance, and why the future of AI in sales is about giving people better data, training, and feedback—not removing them from the process.
In this episode:
• Christina’s journey from account executive to CEO and founder
• Why great leaders should help their people surpass them
• How communication can transform sales performance
• The role of emotional intelligence in sales
• Why traditional sales training often fails
• How AI can make salespeople better—not replace them
• The future of predictive sales enablement
• Why enablement should become a revenue center, not a cost center
• How AI can identify and correct bad sales behavior before it happens
• What the future of sales training and enablement looks like
About Christina Brady Christina Brady is the CEO and Co-Founder of Luster, a company focused on transforming sales enablement through AI, predictive insights, training, and performance improvement. She has spent more than 20 years in go-to-market leadership, including roles across sales, enablement, customer success, and revenue leadership. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies.
#HuntersAndUnicorns #ChristinaBrady #Luster #SalesEnablement #SalesLeadership #AIinSales #SalesTraining #RevenueLeadership #GTM #B2BSales #artificialintelligence
Timestamps:
0:00 — Trailer
2:07 — How Christina Became CEO & Co-Founder
6:32 — From Concept to Product
8:36 — Why This Problem Was Personal
11:11 — The Highs & Lows of the Journey
13:55 — Sales Methodology & Getting Certified
16:21 — From Terrible Manager to CRO
20:25 — Breaking Down Communication Barriers
25:46 — Reinforcement & Doing the Work
31:00 — Controlling Emotion in the Moment
35:04 — Radical Candor & Earning the Right
38:32 — The Psychology Behind It All
42:01 — Can Emotional Intelligence Be Learned?
44:38 — Where Luster Is Today
51:57 — Measurable Impact & Real Customer Results
54:37 — Identifying & Cloning Top Performers
57:37 — The Human Element in AI Enablement
59:33 — The Next Five Years for Luster
1:02:34 — Closing
