In this episode of The Two Percent, Tiffany Lopinsky, co‑founder and CEO of ShopMy, explains how she went from launching a college Instagram (Boston Foodies) and meeting her co‑founders at a prior startup to building a creator‑first platform that modernizes affiliate commerce and brand gifting. She walks through the early, iterative product development that found traction during the pandemic, how ShopMy balances creator needs and brand ROI, and surprising lessons: apparel drives far more volume than beauty and follower counts often don’t predict sales. Tiffany also discusses the company’s data‑moat and AI work for recommendations, fundraising lessons from a recent Series B extension, leadership lessons as the team scales, and practical advice for founders and creators: make things frictionless, provide white‑glove help early, and let customer metrics guide decisions. Today ShopMy supports roughly 200K creators, partners with thousands of brands, and moves hundreds of millions in product sales each month.
Episode Resources
Check out ShopMy: https://www.instagram.com/shopmy/
Follow Tiffany Lopinsky: https://www.instagram.com/tifflopinsky/
Follow Anu: https://www.instagram.com/anuduggal/
Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/
Season 7 of The Two Percent is presented by J.P. Morgan.
J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits
Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice.
Executive Producer: Anu Duggal
Series Producer / Editorial Producer: Julie Cerick
Production Manager: Rachel Braun
Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios
