In this episode of The Two Percent, Kristie D’Ambrosio Correll talks about her second act as a founder after scaling product and hardware at Mirror and through its Lululemon acquisition. She shares how growing up working with her dad in the garage inspired a lifelong goal to build an American ultra‑luxury car, why Dacora centers tactile, craft‑led interiors (no plastic touchscreens) inspired by Art Deco and Pininfarina, and how the signature wood hood and embodied intelligence approach came to be.
Kristie also reflects on the CTO to CEO transition, lessons from manufacturing, supply chain and public‑company rigor at Lululemon, the surprising customer appetite for simplicity and American‑made design, and why transparency, high standards, and hands‑on engineering guide how she leads.
Episode Resources:
Check out Dacora: https://www.instagram.com/dacoramotors/
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Season 7 of The Two Percent is presented by J.P. Morgan.
J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits
Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice.
Executive Producer: Anu Duggal
Series Producer / Editorial Producer: Julie Cerick
Production Manager: Rachel Braun
Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios
