In this episode of The Two Percent, Jennifer Fisher dives into her second act as a founder after building a globally recognized jewelry label. She shares how styling led her to make customizable fine jewelry for her son, how seeding pieces with celebrity stylists and earned editorial coverage scaled the business, and what she learned running DTC, especially the tradeoffs of domestic production versus when to move manufacturing overseas.
Then Jennifer opens up about Maedyn, the lifestyle brand she built on the same instincts that made her jewelry iconic. From cult seasoning salts to a cookbook to a recipe platform, she breaks down what it really takes to build across categories: guerrilla marketing, a fiercely female-led team, and a hard-won belief that showing up consistently and investing in relationships will always outlast the overnight win.
Episode Resources:
Check out Maedyn: https://www.instagram.com/maedyn/
Follow Jennifer Fisher: https://www.instagram.com/jenniferfisher/
Follow Anu: https://www.instagram.com/anuduggal/
Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/
Season 7 of The Two Percent is presented by J.P. Morgan.
J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about how J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits
Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice.
Executive Producer: Anu Duggal
Series Producer / Editorial Producer: Julie Cerick
Production Manager: Rachel Braun
Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios
