We have an episode from The Sales Transformation Podcast archives for you this week as we look back to episode 12, featuring Dr Beth Rogers and Dr Jeremy Noad.
They joined Phil on the show back in 2021 to discuss their book Selling Professionally, and this year will see the release of their follow-up The Sales Professional’s Handbook. We’re hoping to get them back on the show soon to discuss that new book, so stay tuned for that episode!
ORIGINAL SHOW NOTES:
This podcast episode contains not one, but three academics who have all completed a Doctorate in the topic of sales! What all three have in common is their shared vision for the professionalisation of the sales role.
Dr Phil Squire is joined by both Dr Beth Rogers and Dr Jeremy Noad to discuss their recently published book, “Selling Professionally”. The book has been designed to equip early career professionals with the knowledge, skills and behaviours needed to succeed in sales. Using a blend of robust research and real-life examples, Selling Professionally will be an invaluable guide in a salesperson’s learning journey.
The group further explores:
The Genesis of ‘Selling Professionally’
Why the pair decided to write the book
The value that both Sales Executives and senior Sales Leaders will find in the book
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