$1,450 for a newborn session, and the client says yes without blinking. đź‘€
If that sounds impossible in the portrait space, this one is for you.
The portrait space comes with a story attached, and most of us got handed it early: this is the work you do because you love it, not because it pays. Sessions get priced at $200. Packages get sold by the hour. And the whole model quietly trains you to compete on time instead of on the experience you actually deliver.
Amber Brown has been building the other version. She's a family and birth photographer in Roseville, California, a mom of a four year old and a two year old, and she crossed six figures in the first eight months of this year. She closed 2024 at $22K and 2025 at $80K.
Local family sessions are now $1,250. Newborn sessions are $1,450. And the month she's about to post her best numbers in is her lowest session count all year.
In this episode, Joey and Christy get the whole build out of her: the move off hourly packages and onto value-based offers, what goes into a session a client happily pays $1,450 for, the Instagram ad funnel bringing her one to three inquiries a day on $5 to $20 of daily spend, the sales move that takes the risk off the client and gets the date locked, and how she runs all of it on two babysitter days a week.
- Why value-based offers change what clients ask you about
- What a $1,450 newborn session actually includes
- The three-ad set and message funnel doing all of her lead gen
- The fully refundable hold that gets people off the fence
- What she spends on childcare, and how that math works
You don't have to shoot more to earn more. You have to sell something that's worth more. 🚀
Want the funnel drawn out? DM us “FUN FUNNEL” on Instagram and we'll send you the video where Amber maps it end to end.
P.S. Amber built this inside the Creativ Rise Mastermind, and she's still in the room today. The next cohort is capped at 10 creatives and starts October 1st. Public applications open September 15th, and if you're on the waitlist you get access earlier. Get on it at **www.creativrise.com.**
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