Watch This Video Next - https://youtu.be/fHx33G_FJs0
Ever wonder how some creatives get paid to travel, shoot in the mountains, and work with the outdoor brands they already love?
Most talented creatives can make a great video. The hard part is explaining what that video does for a brand's business. Without that, it's tough to land bigger clients, and even tougher to keep them around.
That's exactly where Ian McFadden was when he moved to Colorado to go after brand work. He had the skills, but no proof and no clear sense of what brands actually wanted from him.
In this episode, recorded late at night in Canmore, Alberta, right out of Ian's camper van, Joey sits down with Ian to talk about how he built a business as a content strategist for outdoor and travel brands. He shares how he learned to put words to the value he brings, why founder-led content is driving growth for small brands, how he plans a month of retainer content, and the communication habit that has kept one client around for almost three years. Plus, this one lands on the six-year anniversary of the Creativ Rise Podcast!
- Explaining the value your content brings to a brand
- Using founder-led stories to grow small brands
- Planning retainer content with content buckets
- Keeping clients for years through constant communication
- Building momentum with your personal work
Get clear on the value you bring, and brands will want to keep you around for the long haul. 🚀
P.S. Ian says the biggest thing the Mastermind gave him was hearing the business side over and over until he could say it confidently on his own sales calls. The Creativ Rise Mastermind November cohort has 10 spots, and inside we'll work through your pricing, your offers, and your pitches with you. Get on the waitlist at www.creativrise.com.
FREE TOOLS & TRAININGS
→ Pricing Calculator: https://www.creativrise.com/pricingcalculator
→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass
→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout
→ Productivity Course: https://www.creativrise.com/productivity
→ Money Management Training: https://www.creativrise.com/moneytraining
→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform
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